Analysis of Nike Inc. - 9194 Words

The Bucharest Academy of Economic Studies Master in International Project Management [pic] Corporate Strategy: Analysis of Nike, Inc. Students: Bodea Irina Paula Miu Alina Petrisoaia Dan Popa Andrei Ticmeanu Andrada 2012 The brand name â€Å"Nike† is one of the most recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and†¦show more content†¦He also wrote a book entitled â€Å"Jogging† in which he explained how to run for fun and fitness. During Bowerman’s tenure at the University of Oregon, he had coached a young middle distance runner named Phil Knight. Knight wrote a research paper arguing that cheaper, high-performance Japanese shoes could overthrow German dominance of the U.S. athletic shoe industry. On a trip to Japan, Knight contracted with the Onitsuka Tiger Company to sell its quality athletic shoes in the U.S. He made up the name Blue Ribbon Sports (BRS) in 1962 and formed a partnership with Bowerman in 1964, each partner investing $500 in the business (Nike Timeline, 2006). Bowerman designed most of the prototypes and made suggestions for improvement to the Tiger Company, while Knight distributed the shoes from his father’s basement and out of the back of his car at track meets. In 1965, Jeff Johnson, Knight’s former track competitor at Stanford University, became the first full-time employee of BRS. Under his guidance, BRS opened its first retail outlet in Santa Monica, California, in 1966 (Nike Timeline, 2006). In the following year, the company was incorporated. In 1971, Carolyn Davidson, a graphic design student that Knight met at Portland State University, designed the swoosh for $35. Later that year, Jeff Johnson devised the name Nike, after the Greek goddess of triumph and victory.Show MoreRelatedNike, Inc. Case Analysis844 Words   |  4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Ni ke, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include ConverseRead MoreA Market Analysis Will Be On Nike, Inc.1336 Words   |  6 PagesThis market analysis will be on Nike, Inc. using the Porter’s Five Forces designed by Porter, (2008): 1) Competitive Rivalry within the Industry, 2) Bargaining Power of Suppliers, 3) Bargaining Power of Customers, 4) Threat of New Entrants, and 5) Threat of Substitute Products. Nike was founded in 1964 by Bill Bowerman a track coach at the University of Oregon who developed lightweight, durable running shoes along with Phil Knight one of his runners and a student of business at the University. AlmostRead MoreMarketing Analysis Of Nike Inc.3315 Words   |  14 Pagesthe a uthor highlights the marketing analysis of the leading athletic footwear, Nike Inc. Nike is headquartered in the United States. The author examines the marketing strategies of Nike with the help marketing models such as Ansoff Matrix and Boston Consulting Group Matrix. The author even focuses on the segmentation, targeting and positioning of the products, consumer behaviour towards Nike and conducts a PESTLE analysis. It gives a brief introduction of Nike conveying the foundation and formationRead MoreFinancial Analysis Of Nike Inc.1803 Words   |  8 PagesFinancial Analysis of Nike, Inc. Statement of purpose In this paper, I am going to present some of the key financial components of Nike and the growth that made it the extraordinary, multinational corporation that it is today. Company description Nike Inc. is one of the largest companies in the world that specialize in the design, development, and worldwide marketing and selling of athletic footwear, apparel, equipment, and accessories. It currently has about 26,000 employees, 20,000 retailers inRead MoreStrategic Analysis of Nike Inc12147 Words   |  49 Pages6 Profile of CEOÂ…Â…Â…Â…Â…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.7 Competitor s ProfileÂ…Â…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.7 Industry ProfileÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.8 Company AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.9 Industry AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…......p.24 Top Competitor AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.25 Other External ForcesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.26 Key OpportunityÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â….Â…p.27 Key ThreatÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…pRead MoreNike, Inc. Business Strategy Analysis3636 Words   |  15 PagesDUTA WACANA CHRISTIAN UNIVERSITY | NIKE, Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya E1000235 | Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement, Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. BargainingRead MoreCase Study Analysis: Nike, Inc.3361 Words   |  14 PagesANTONIO, PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike, Inc. Executive Summary Nike, Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001), the net income in 2001 for Nike, Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001, revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997, the company’s success includeRead MoreA Portfolio Managers Analysis of Nike Inc. Essay1029 Words   |  5 Pagesdecision to make while looking at Nike Inc. financials: whether Kimi should buy Nike shares or not for the fund Group she was working for. Kimi needed to consider all aspects of Nike Inc. financial position. On July 28,2011 Nike Inc. held a analyst’s meeting to disclose their fiscal year 2001 as well as to revitalize the company who wasn’t performing well. Thus, the meeting showed that Nike Inc. experienced some difficulties during the past years. First, Nike Inc. revenues have reached a plateau sin ceRead MoreCase Analysis of Nike, Inc.: Cost of Capital731 Words   |  3 Pageswe can doubt about sensitivity analysis done by Kimi Ford (portfolio manager) too. Because her assumptions such as Revenue Growth Rate, COGS / Sales, S A / Sales, Current Assets / Sales, and Current Liability / Sales have been adopted from previous income statements and balance sheets from 1995 to 2001. Perhaps, we can take new assumptions. Generally, the case issue is to examine if the share price of Nike is undervalue or overvalue and the common stock of Nike Inc should be added to the North PointRead MoreA Financial Ratio Quarterly Trend Analysis of Nike, Inc.4463 Words   |  18 PagesA Financial Ratio Quarterly Trend Analysis of Nike, Inc. Stock Symbol: NKE Listed on the New York Stock Exchange In Partial Fulfillment of the Requirements of the Course: FIN 6406 Report Completed By: 1. Introduction A financial ratio quarterly trend analysis was completed to provide the reader with a clear assessment of the financial health of the company: NIKE International. Just knowing that this company chose a symbol that references the winged goddess of victory seems to have been a

Analysis Of The Writing Of Martin Luther King Jr.

â€Å"An Analysis of Discrimination in Society Today and Critique of the Writing of Martin Luther King Jr., â€Å"Indian Education†, â€Å"The Catbird Seat† and â€Å"How My Country has Caught me Up† Discrimination is an action that negates public involvement or human right to the classes of people based on prejudgment. Those who discriminate are troubled by others who are different from themselves. However, there are some people who connect with those of different races easily, and then there are others who are single-minded and want to be intolerable. In America, discrimination has been just as common now as ever before, just in more various ways. Although racism is most common, discrimination against gender, and disability, is just as common. Discrimination is still a huge problem in today s society; over the past few years there has been more and more reports teenagers committing suicide because they are judged at school for being different. Gender and disability discrimination are often recognized and thus frowned upon, but overall, discrimination seems to be â€Å"undetectable† to society—that is, ignored, even though its damaging effects are in plain sight. T here are many people who are deemed unworthy of respect because of race, gender, and disability. I believe all humans should be treated equal, regardless of age, race, gender, social status, religion because, as in the words of Emmanuel Chukwudi Eze, â€Å"All humans in the whole word belong to the same natural genus† (39). TheShow MoreRelatedThe Legacy Of Abraham Lincoln924 Words   |  4 Pagesit paved the way for African-American to fight for freedom. It also changed the focus of war and freedom for slaves became a new focus of war. Moreover, Martin Luther King Jr. was not a United States president, however, he too paved the way for African-Americans. He was a Civil Rights activist, leader, Baptist Minister and Humanitarian. King is historically known for bringing equality for all regardless of race. Americas Library emphasizes, â€Å"He was famous for using nonviolent resistance to overcomeRead More Letters from a Birmingham Jail Essay1534 Words   |  7 Pagesthe criticism. Martin Luther King Jr. is writing a letter from inside the jail of Birmingham in April of 1963. This letter King wrote was in response to a letter he received from the religious leaders after King is making a stand against the racial issues in Alabama. These leaders stand firm in their letter when they say that when rights are being denied, they should be handled in the courts with negotiations and not in the streets. The authorities have placed Martin Luther King Jr. against his ownRead MoreMartin Luther King Jr.862 Words   |  4 Page sactivist, Martin Luther King Jr. and Greek Philosopher, Socrates, understanding the overall purpose each of their journey’s these men ultimately shared a common goal. In this proclamation, I will prove that without a doubt, Socrates would have agreed with Martin Luther King’s ideas of civil disobedience. Socrates was a man in search of wisdom, truths, and justice, who simply refused to accept the discernable deficiency of evidence which sustained such injustices. Martin Luther King Jr., a man inRead MoreAnalysis of Martin Luther King Jr.s Letter from Birmingham Jail962 Words   |  4 Pagesintangible, it is still necessary. Some forms of inspiration come as passionate love while others appeal as injustice. Martin Luther King Jr.s Letter from Birmingham Jail was a response to A Call for Unity by eight white clergymen. His inspiration for writing the letter was the clergymens unjust proposals and the letter allowed him to present his rebuttal. Martin Luther King Jr. effectively crafted his counter argument by first directly addressing his audience, the clergymen, and then using logosRead MoreUse And Manipulation Of The English Language1394 Words   |  6 Pages The proper use and manipulation of the English language, skills so difficult to learn, reap a great deal of power when maste red. As hyperbolic as it sounds, being able to use and manipulate the English language properly into our writing and speaking can be very influential in advocating ideas towards a community. â€Å"As a speaker, you have some influence on the extent to which others see you as having authority† (Fontaine and Smith 13). To gain authority over an audience, one must write and speak withRead MoreMartin Luther King Jr.’s Letter from Birmingham Jail Essay1266 Words   |  6 PagesPower Analysis: Martin Luther King Jr.’s Letter from Birmingham Jail A statement from eight white clergymen from Alabama prompted Martin Luther King’s â€Å"Letter From Birmingham Jail†. This statement criticized Kings actions of non-violent protests against racial segregation and the injustice of unequal civil rights in America (Carpenter elt al.). The eight clergymen considered Birmingham to be â€Å"their† town and King was disrupting the â€Å"Law and Order and Common Sense† established in coping with racialRead MoreMartin Luther King Jr. Essay1553 Words   |  7 PagesMartin Luther King Jr. From the Apostle Paul to Martin Buber: Martin Luther Kings use of Historical and Religious Figures in his Letter From Birmingham Jail In his Letter From Birmingham Jail, Dr. Martin Luther King Jr. is addressing his fellow clergymen in response to their accusations of his unwise and untimely activities. Like most other reformers, he finds his greatest rationalization and defense from the word of God. Considering the religious affiliation of his audience, King appealsRead MoreMlk Rhetorical Analysis Essay example1178 Words   |  5 PagesRhetorical Analysis on Martin Luther King Junior’s Letter from Birmingham Jail In Martin Luther King Junior’s Letter from Birmingham Jail, MLK uses ethos, logos, and pathos powerfully and effectively to present his argument that the discrimination of African Americans all over the country is unbearable and should be outlawed forever. King wrote the letter in Birmingham, Alabama after a peaceful protest against segregation which was King’s way of reinforcing his belief that without forceful, directRead MoreRhetorical Analysis Of Martin Luther King s Speech1460 Words   |  6 Pagesrhetorical analysis asks us to look not only at what a text says, or the meaning of the text, but also at how that meaning is created in the text. For this assignment, I want to challenge you to not just analyze the â€Å"ethos, pathos, and logos† of a text, but to delve deeply into how the text moves us to identify with its message, and to think, feel, or act in a specific way. One of the reason why this text became the most popular text of our century. First of the speaker Martin Luther King Junior deliverRead MoreAn Analysis of Martin Luther King Jrs Letter from Birmingham Jail776 Words   |  3 PagesEssay analysis Letter from Birmingham Jail by Dr. Martin Luther King, Jr (African Studies Center, 2013). :Letter from Birmingham Jail is a powerful piece of writing that graces the writings by Martin Luther. Part of the power lies in the use of rhetorical devices such as ethos, logos, and pathos in the letter. Luther used these stylistic devices and literary approaches to express his message, intention and express the mood of the letter making a masterpiece like no other letters before.

Honesty Lie and Friendship Relationship Free Essays

In a friendship relationship honesty is the most important trait one should have. Although many traits such as respectfulness, trustworthiness and caring are also important to have one believes that honesty is the number one trait. Honesty means telling the truth, having good intentions and being sincere. We will write a custom essay sample on Honesty: Lie and Friendship Relationship or any similar topic only for you Order Now To establish a friendship relationship one should be able to believe in each other. An example of this is believing in each other is when a friend borrows money and they say they will return it the next day. They are giving their word. If they just keep the money and never return it to back then they are considered to be a dishonest person and the friendship can fall apart. Instead they should be honest and tell the truth of why they couldn’t return the money and maybe the friendship could be restored. Having good intentions speaks about having good character. When one has good intentions then one can be believed in. For instance if a friend tells another friend that a particular person has a crush on them, this action may cause resentfulness because they may have a crush on another person. Even though the intentions were good intentions the actions could become disastrous because the relationship will be broken. Another form of honesty is if one goes into class and a cell phone is left behind on a chair; what would one do: A: keep it or B: tell the teacher? On one occasion this was, while entering the classroom one found a cell phone and one gave it to the teacher. By making the right choice one’s peers were able to identify one’s honesty. Setting a good example is the best thing to do. Not everyone is as honest, on one occasion one’s phone was stolen from one’s backpack, one was very unhappy. Due to not having enough money to purchase another cell phone one has had to adjust to life without a cell phone. There are many dishonest people everywhere. One’s belief is that if the item doesn’t belong to one then one must return the item. Being sincere with each other is building a positive relationship. No matter how difficult it is to tell the truth one is better off being sincere than to lie about it. The friendship may be hindered if the truth is not said as it occurs and the friendship may be lost. When one lies about things then one continues to lie very easily to others in fact one can actually think that one is telling the truth. One guesses one can become a compulsive liar. By always practicing telling the truth one will not have those types of problems. In conclusion, the reader may not agree to above essay, yet one believes that honesty is what keeps a friendship relationship in good standards. Being sincere is to tell each other the truth no matter how difficult it may be. By being careful with one’s intentions can prevent hindering the friendship by ensuring one’s actions are the right ones. How to cite Honesty: Lie and Friendship Relationship, Essay examples

The Five Major Structure of the Brain free essay sample

The brain is composed up of roughly 77 to 78% of water, 10 to 12% lipids, 8% proteins, 1% carbs, 2% soluble organics, and 1% inorganic salt. The brain can actually grow as it obtains more knowledge. The brain is made up of the five major structures: the myelencephalon, metencephalon (the hindbrain), mesencephalon (the midbrain), diencephalon, and the telencephalon (the forebrain). The myelencephalon is a structure of the medulla oblongata. The medulla transmits signals between the spinal cord and the upper areas of the brain. It is the lowest area of the brainstem. This area of the brain carries signals between the body and the brain. The functions of the myelencephalon include autonomic functions, breathing, digestion, heart rate, swallowing, and sneezing. The mentencephalon is located under the rear area of the cerebrum and above the medulla oblongata. This structure is made up of the cerebellum and pons (the connection to the cerebellum). The functions of the metencephalon include arousal, balance, cardiac reflexes, muscle movement and maintenance, and sleep. We will write a custom essay sample on The Five Major Structure of the Brain or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Along with the myelencephalon, they represent the hindbrain. The mesencephalon is the midbrain structure of the brain stem. It is what bridges the hindbrain to the forebrain. The functions of he mesencephalon include controlling sight response, eye movement, pupil dilation, body movement, and hearing. Within the mesencephalon is the tectum, which controls visual and auditory responses. The tegmentum is another part of it, which controls awareness, attention, and motor functions. The telencephalon is at the front of the brain and is made up of the basil ganglia, the cerebral cortex, the olfactory bulb, and the corpus striatum. The functions of the telencephalon include: determining intelligence, personality, sense of smell, sense of touch, sensory impulse interpretations, organization and planning. The diencephalon is located in between the cerebral hemispheres and is greater than the midbrain. It is composed of the thalamus and hypothalamus structures. The thalamus acts as a relay point for nerve impulses that are inbound from around the body that are then dispatched to the appropriate area of the brain for processing. The hypothalamus controls hormone secretions produced from the pituitary gland. These hormones control growth and instinctual behaviors such as eating, drinking, sex, anger, and reproduction. The hypothalamus also controls when a new mother begins to lactate. Some of the functions of the diencephalon include: sensing impulses moving throughout the body, controlling autonomic functions, endocrine functions, motor functions, homeostasis and basic senses such as hearing, vision, smell, and taste. The cerebrum is the bigger portion of the brain and it consists of 85% of the overall weight of the brain. It has a unique outer surface with deep wrinkles, which is the cerebral cortex that consists of â€Å"gray matter†. The cerebrum is what makes the human brain as powerful as it is. Unlike animals that have larger brains such as elephants, dolphins, and whales, we have the most developed cerebrum. Its high development is due the fact that it’s compressed very tightly in our skulls, covering the remainder of the brain and the deep folds aid in maximizing the surface area of the cortex. The cerebrum is composed of two hemispheres, which consist of four lobes or regions. The frontal lobes are located behind the forehead and are involved with speech, thought, emotion, learning, and movement functions. The parietal lobes process sensory information such as temperature, touch and pain. They are located behind the frontal lobes. The occipital lobes are involved with vision and are located in the back of the brain. Last but not least, there are the temporal lobes, which are involved with hearing and memory. They are located near the temples. The next biggest portion of the brain is the cerebellum, which sits below the back end of the cerebrum. It coordinates our muscle movement and keeps our balanced controlled. It consists of both grey and white matter, and is what transmits signals and messages to the spinal cord and other parts of the brain. As the preceding paragraphs show, the human brain is an incredible and complex organ. However it is a highly sensitive and delicate organ, and requires great protection.